Last week I did an interview with the very savvy Xenia Von Wedel from CloudExp Journal to discuss all things cloud. We discussed topics ranging from marketing strategies for cloud-based products to how legacy companies can avoid being replaced by the next best thing.
Mostly though, we delved deep into cloud-native VDI and why I think it’s poised to completely take over the VDI market, eventually eclipsing legacy VDI solutions altogether. You can read the whole interview here, or skim my highlights below.
#1: Cloud-native VDI 2.0 will continue grabbing market share from legacy solutions
Over the years, companies that are using legacy VDI solutions have invested considerable time and money to deploy them, maintain software updates, and integrate product add-ons. As I’ve learned talking to customers from every corner of the globe, all this complexity and expense causes considerable frustration. How has Citrix attempted to transition their Xen products from a legacy model to a cloud-native, infinity scalable, global service offering? By installing a version of the same monolithic, overly complex legacy software in the cloud for each customer, one at a time.
If you look other areas moving to the cloud, they’re going a much different route. Look at Siebel. They didn’t move their complex system into the cloud. Instead, Salesforce came along with a complete rewrite of the code and business model. From our perspective, this is the way to go. The best products are those that have been wholly re-thought and redesigned from scratch in order to take full advantage of the cloud’s power and offer it to customers.
Although it takes a whole new level of effort and attention to go this route, if you do, you’re going to be much faster and simpler for customers. Eventually, cloud-native VDI will eclipse legacy VDI solutions because it performs so much better and it’s so easy to implement.
#2: Cloud-native VDI 2.0 takes advantage of virtualization and infinite scalability
Server virtualization was a big improvement over datacenters, which were massively over-provisioned. Thanks to server virtualization, today IT can compute more with much less hardware. Today's container technologies are creating more efficiencies and even less over-provisioning.
Now, if you take the web-scale thinking introduced by Google and Amazon and you combine it with hyper-converged infrastructure, imagine what’s possible. IT organizations have the opportunity to leverage the most advanced services that are equally scalable whether in their private clouds or across several choices of public clouds. With this, the smallest of companies can become incredibly useful and powerful and yet still stay nimble and adaptive to growth, expenses, and customer needs. This is the ultimate democratization of business.
This is why cloud-native VDI is posing a huge threat to legacy solutions. It has reengineered the static, datacenter-centric VDI infrastructure to a cloud-native design. By doing so, it has removed the management complexity from the customer to provide unlimited VDI control plane capacity. Customers can now focus on managing their infrastructure to host their apps, desktops, and data in private and public clouds.
#3. I've seen both sides now, and the winner is...
During my time at Citrix, the world was changing, moving to the cloud, and building web scale service offerings with unlimited scope, reach, and scale. When an opportunity arose to work at DocuSign—a cloud-based company with a simple concept—I grabbed it. Several years later, when my friend from Citrix and now CEO of Workspot, Amitabh Sinha, invited me to join his company as VP of Marketing, I was excited. Workspot makes insanely simple VDI 2.0, built for the cloud, that is infinitely scalable and can be up and running in 60 minutes. By becoming Workspot’s Marketing VP, I was able to use my marketing skills in both of areas of expertise: cloud-based products and VDI.
Now that I have had the experience of seeing VDI from two different perspectives—legacy and cloud—I know why cloud-native VDI is the future and why legacy VDI is on its way out.
To learn more about the specifics of Workspot's Cloud-Native VDI 2.0, please download our position paper by clicking on the link below.